E-Store Manager Certificate Course

🛒 Key Learning Outcomes:

1. Introduction to E-Commerce
   
   • Understanding e-store platforms 
   • Types of online stores and business models (B2C, B2B, D2C)
     
2. Setting Up an Online Store
   
   • Domain, hosting & platform setup
   • Product listing, images, descriptions, and pricing
     
3. Inventory & Order Management
   
   • Stock control techniques
   • Handling orders, shipments, returns
     
4. Digital Payment Integration
   
   • UPI, credit/debit card setup
   • Securing payment gateways
     
5. Customer Service & Communication
   
   • Handling inquiries and complaints professionally
   • Building customer loyalty
     
6. Digital Marketing for E-Stores
   
   • Social media, SEO, and email marketing
   • Running paid ads (Google, Facebook, Instagram)
     
7. Analytics & Performance Monitoring
   
   • Reading reports (sales, traffic, customer behavior)
   • Using tools like Google Analytics
     
8. Legal & Tax Compliance
   
   • GST registration
   • Return/refund policies, privacy policies
     
9. Security & Fraud Prevention
   
   • Website protection
   • Identifying and handling online fraud
     
10. Growth Strategies
    

• Upselling, cross-selling, festive offers
• Building a brand and expanding reach